Did you know that a study done by Neilsen in 2012 suggests that 70% of all consumers trust online reviews (a 15% increase in the last four years), second only to personal recommendations.
An increasing number of review websites such as Yelp, are gaining credibility and influence over consumer purchasing decisions.
This has attracted the attention of Harvard Business School which conducted a study of online reviews and their effects on restaurants.
The study found that a one star increase in Yelp rating led to a 5-7% increase in restaurant revenue. A similar study done at UC Berkeley reports that a half star improvement on a five star rating could make it 30-49% more likely that a restaurant will sell out its evening seats.
If it can do this for a restaurant, what could it do for you?
We asked 350 people what they would do if they were refered to a company. Almost 93% said that they would go online and check reviews.
Do you know if your reviews would be good enough to make a prospective customer choose you?
I would like to give you a $197 report about your online reputation for no charge so that you can see how you stand. I want you to be able to see where you stand and what others are saying about you.
To see if your reviews are an asset or a liability for your business go to checkyourreputation.com to receive this report.